Wild, M. & Henderson, L. (1997). Contextualising learning in the World Wide Web: accounting for the impact of culture. Education and Information Technologies 2, 179-192.

Wild & Henderson (1997) propose a model for “investigating and developing culturally appropriate instructional materials” (p.181) and consider it a framework for conducting research in this area. Pulling from Henderson’s (1996) work, they argue that culture is significant in instructional design because “distinctive and significant symbolic meanings and values develop around information, its use and structuring in any cultural group… when the act of instructional design translates this information into products or artifacts of learning that artifact embodies cultural influences, such as the instructional designer’s world view, the designer’s values, ideologies, culture, class and gender, and, the designer’s commitment to a particular design paradigm” (p.184).