Educational Technology: A Definition with Commentary

Branch, R.M. & Deissler, C.H. (2008). In Januszewski, A., & Molenda, M. (Eds.), Educational technology: A definition with commentary. New York: Lawrence Erlbaum Associates. Branch & Deissler (2008) provide a discussion on technological processes in the context of educational technology, “extend the work of Seels and Richey (1994)” (p. 195). They define technological processes as “a series of meaningful activities constructed upon organizing themes” (p.196) They emphasize a systematic view of processes as part of their theoretical framework and the application of principles or theories as the practical framework. ADDIE is emphasized as a development process and ASSURE is featured as a media utilization model. In conclusion, they emphasize: “Useful processes need to be capable of responding to the emerging trends in instructional technology” (p.210).